Ten tactics shows original ways to capture attention and communicate a cause.

This tactics is useful when you are able to collaborate with others to identify, share, and act on evidence that is being concealed from the public or ignored by those who need to act.

That was the last in this series. I hope you found it useful and stimulates a few ideas of your own.

Be sure to look at the PDF file that accompanies the video.

Ten tactics shows original ways to capture attention and communicate a cause.

This tactic is good for getting vital information to people when popular information sources are incomplete or misleading, or when other direct forms of communication are difficult.

Over the next few weeks I will post the rest of the series.

Be sure to look at the PDF file that accompanies the video.

Ten tactics shows original ways to capture attention and communicate a cause. This tactic is good for creating or gathering information, reporting on public events such as elections or protests and responding to disasters.

Over the next few weeks I will post the rest of the series.

Be sure to look at the PDF file that accompanies the video.

Ten tactics shows original ways to capture attention and communicate a cause. You can turn information into action with very few resources if you are creative.

This tactic gives help and examples on presenting and sharing complex data.

Over the next few weeks I will post the rest of the series.

Be sure to look at the PDF file that accompanies the video.

They are easy to create and distribute. If the ring tone goes viral it can be very influential. In the Philippines 2005 the opponents of President Gloria Arroyo turned a censored recording into a ring tone that for a short while became the most downloaded tone in the world.

In recent US elections ring tones showing both positive and negative quotes from candidates were created.

Creating a political ring tone

Sample
Most statements by politicians are in the public domain. Or if they are under copyright, then using short extracts for political purposes could be claimed as “fair comment”.

If you can not find an audio file look on Youtube. Use Listen to Youtube to convert the sound track to an mp3 file.

Edit
One you have the basic file it can be edited or merged with other samples to give the ring tone. A sample chosen for humorous effects can be very effective.

Audacity is free to download and use audio editing software. This should provided all the functionality required to create your ring tone.

Save
In order to export the finished ring tone as an mp3 file from Audacity, you will need to download and install the LAME MP3 encoder. Full instructions can be found here.

Distribute
In many countries ring tones can be sent to your friends using MMS messages. They can be sent as email attachments. Then anyone able to move files from a PC to their phone or access their email from their phone can then move the ring tone onto their phone.

Additionally, the ring tones can be uploaded to free ring tone sharing site such as Phonezoo. There is a short wait whilst Phonezoo check the ring one does not breach copy right. This takes up to 48 hours.

Have fun, be creative, go viral.

Ten tactics shows original ways to capture attention and communicate a cause. By Understanding your connections and relationships you can make the most of your networks.

Two stories show how this tactic and different tools can be used to turn information into action.

Over the next few weeks I will post the rest of the series.

Be sure to look at the PDF file that accompanies the video.

Ten tactics shows original ways to capture attention and communicate a cause. Use Humour to affect a diverse audience. With luck, your message will spread virally.

Over the next few weeks I will post the rest of the series.

Be sure to look at the PDF file that accompanies the video.

In the UK today, raising money for charity has become a professional business. The morning mail is full of charity tickets to be sold. On the way to work, street corner “chuggers” solicit donations. Charitable flower sellers, pester people out in the evening.

Such tactics may raise money, but do little to gain support or develop an understanding of the issues involved.

A saturation point has been reached. Whatever the cause, unsolicited mail is still junk mail. Likewise, unwanted email is still spam.

Many have become disillusioned with main steam politics. The coming general election may well be notable for the lowest turn out in the UK since universal emancipation was enacted.

People are continually bombarded with requests for money and support. They are turning off. To overcome this, you need to engage them. You need to connect with people interested in your cause then take the time to build relationships with them.

If you build a community and develop a deeper understanding of the issues involved peolple will be willing to take action.

A blog is ideal for relationship building:

• By regularly posting quality, relevant content you build trust.
• By interacting with readers via the comments you build a community.
• By linking to, and commenting on, similar blogs you create a network.
• By persuading people to take action you create change.

Ten tactics shows original ways to capture attention and communicate a cause. Tactic four gives an issue depth and emotional resonance.

Over the next few weeks I will post the rest of the series.

Be sure to look at the PDF file that accompanies the video.